A Study on Users' Awareness of Moving-Picture ADS in Movinf-Picture Contents with Different Online Media Charateristics

Jae-Hyuk Lee, Young-Hee Jung, Soo Yeon Kim. A Study on Users' Awareness of Moving-Picture ADS in Movinf-Picture Contents with Different Online Media Charateristics. In Pacific Asia Conference on Information Systems, PACIS 2009, Hyderabad, India, July 10-12, 2009. pages 79, AISeL, 2009. [doi]

Authors

Jae-Hyuk Lee

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Young-Hee Jung

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Soo Yeon Kim

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