Jae-Hyuk Lee, Young-Hee Jung, Soo Yeon Kim. A Study on Users' Awareness of Moving-Picture ADS in Movinf-Picture Contents with Different Online Media Charateristics. In Pacific Asia Conference on Information Systems, PACIS 2009, Hyderabad, India, July 10-12, 2009. pages 79, AISeL, 2009. [doi]
Abstract is missing.