A comparison of adoption models for new mobile media services between high- and low-motive groups

Jong Hyuk Lee, Joon Ho Kim, Jin Hwan Hong. A comparison of adoption models for new mobile media services between high- and low-motive groups. IJMC, 8(5):487-506, 2010. [doi]

Authors

Jong Hyuk Lee

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Joon Ho Kim

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Jin Hwan Hong

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