A comparison of adoption models for new mobile media services between high- and low-motive groups

Jong Hyuk Lee, Joon Ho Kim, Jin Hwan Hong. A comparison of adoption models for new mobile media services between high- and low-motive groups. IJMC, 8(5):487-506, 2010. [doi]

@article{LeeKH10-0,
  title = {A comparison of adoption models for new mobile media services between high- and low-motive groups},
  author = {Jong Hyuk Lee and Joon Ho Kim and Jin Hwan Hong},
  year = {2010},
  doi = {10.1504/IJMC.2010.034934},
  url = {http://dx.doi.org/10.1504/IJMC.2010.034934},
  tags = {mobile},
  researchr = {https://researchr.org/publication/LeeKH10-0},
  cites = {0},
  citedby = {0},
  journal = {IJMC},
  volume = {8},
  number = {5},
  pages = {487-506},
}