Gunwoong Lee, Alex Jiyoung Kim, Taekyung Kim. The Matching Effect between Product-understanding Task and Information Presentation Format on User Engagement. In Doug Vogel, Kathy Ning Shen, Pan Shan Ling, Carol Hsu 0001, James Y. L. Thong, Marco de Marco, Moez Limayem, Sean Xin Xu, editors, 24th Pacific Asia Conference on Information Systems, PACIS 2020, Dubai, UAE, June 22-24, 2020. pages 214, 2020. [doi]
Abstract is missing.