When Does the Recommendation of Other People Matter in Social Commerce Even Though They Have Not Purchased Either? - researchr publication

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KyungHee Lee, Byungtae Lee. When Does the Recommendation of Other People Matter in Social Commerce Even Though They Have Not Purchased Either?. In Proceedings of the International Conference on Information Systems, ICIS 2012, Orlando, Florida, USA, December 16-19, 2012. Association for Information Systems, 2012. [doi]

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