Mining churning behaviors and developing retention strategies based on a partial least squares (PLS) model - researchr publication authors

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Hyeseon Lee, Yeonhee Lee, Hyunbo Cho, Kwanyoung Im, Yong Seog Kim. Mining churning behaviors and developing retention strategies based on a partial least squares (PLS) model. Decision Support Systems, 52(1):207-216, 2011. [doi]

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