Jieun Lee, So-Hyun Lee, Hee-Woong Kim. Examining Brand Engagement in the Mobile SNS Marketing Context. In Jae-Nam Lee, Ji-Ye Mao, James Y. L. Thong, editors, 17th Pacific Asia Conference on Information Systems, PACIS 2013, Jeju Island, Korea, June 18-22, 2013. pages 66, 2013. [doi]
Abstract is missing.