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The Effects of Consumers' In-Store Technology Experience on Perceived Interactivity, Retail Brand Commitment, and Revisit Intention in a Korean Beauty Store

Jiyeon Lee, Yuri Lee, Sunwoo Kim. The Effects of Consumers' In-Store Technology Experience on Perceived Interactivity, Retail Brand Commitment, and Revisit Intention in a Korean Beauty Store. International Journal of Human-Computer Interaction, 37(6):534-546, 2021. [doi]

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