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Antecedents and consequences of mobile phone usability: Linking simplicity and interactivity to satisfaction, trust, and brand loyalty

Dongwon Lee, Junghoon Moon, Yongjin Kim, Mun Y. Yi. Antecedents and consequences of mobile phone usability: Linking simplicity and interactivity to satisfaction, trust, and brand loyalty. Information & Management, 52(3):295-304, 2015. [doi]

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