A Comparison of Target Customers in Asian Online Game Markets: Marketing Applications of a Two-Level SOM

Sang-Chul Lee, Jae-Young Moon, Yung Ho Suh. A Comparison of Target Customers in Asian Online Game Markets: Marketing Applications of a Two-Level SOM. In Stefanos D. Kollias, Andreas Stafylopatis, Wlodzislaw Duch, Erkki Oja, editors, Artificial Neural Networks - ICANN 2006, 16th International Conference, Athens, Greece, September 10-14, 2006. Proceedings, Part II. Volume 4132 of Lecture Notes in Computer Science, pages 904-912, Springer, 2006. [doi]

Abstract

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