How Content Features of Charity Crowdfunding Projects Attract Potential Donors? - Empirical Study of the Role of Project Images and Texts

Dongil Lee, Jaehong Park. How Content Features of Charity Crowdfunding Projects Attract Potential Donors? - Empirical Study of the Role of Project Images and Texts. In Jennifer J. Xu, Bin Zhu, Xiao Liu 0016, Michael J. Shaw, Han Zhang 0001, Ming Fan, editors, The Ecosystem of e-Business: Technologies, Stakeholders, and Connections - 17th Workshop on e-Business, WeB 2018, Santa Clara, CA, USA, December 12, 2018, Revised Selected Papers. Volume 357 of Lecture Notes in Business Information Processing, pages 124-131, Springer, 2018. [doi]

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