The Influence of Self-Concept Improvement on Member Loyalty to Online Communities: An Empirical Comparison between Social Networks and Virtual Worlds

Young Eun Lee, Aditya N. Saharia. The Influence of Self-Concept Improvement on Member Loyalty to Online Communities: An Empirical Comparison between Social Networks and Virtual Worlds. In 45th Hawaii International International Conference on Systems Science (HICSS-45 2012), Proceedings, 4-7 January 2012, Grand Wailea, Maui, HI, USA. pages 3550-3559, IEEE Computer Society, 2012. [doi]

Abstract

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