Effect of Customer-Centric Structure on Long-Term Financial Performance

Ju-Yeon Lee, Shrihari Sridhar, Conor M. Henderson, Robert W. Palmatier. Effect of Customer-Centric Structure on Long-Term Financial Performance. Marketing Science, 34(2):250-268, 2015. [doi]

Authors

Ju-Yeon Lee

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Shrihari Sridhar

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Conor M. Henderson

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Robert W. Palmatier

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