Yang-Im Lee, Peter R. J. Trim. Enhancing Marketing Provision through Increased Online Safety That Imbues Consumer Confidence: Coupling AI and ML with the AIDA Model. Big Data Cogn. Comput., 6(3):78, 2022. [doi]
@article{LeeT22-1,
title = {Enhancing Marketing Provision through Increased Online Safety That Imbues Consumer Confidence: Coupling AI and ML with the AIDA Model},
author = {Yang-Im Lee and Peter R. J. Trim},
year = {2022},
doi = {10.3390/bdcc6030078},
url = {https://doi.org/10.3390/bdcc6030078},
researchr = {https://researchr.org/publication/LeeT22-1},
cites = {0},
citedby = {0},
journal = {Big Data Cogn. Comput.},
volume = {6},
number = {3},
pages = {78},
}