Consumer online flow experience: The relationship between utilitarian and hedonic value, satisfaction and unplanned purchase

Chi-Hsun Lee, Jyh-Jeng Wu. Consumer online flow experience: The relationship between utilitarian and hedonic value, satisfaction and unplanned purchase. Industrial Management and Data Systems, 117(10):2452-2467, 2017. [doi]

Authors

Chi-Hsun Lee

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Jyh-Jeng Wu

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