Chi-Hsun Lee, Jyh-Jeng Wu. Consumer online flow experience: The relationship between utilitarian and hedonic value, satisfaction and unplanned purchase. Industrial Management and Data Systems, 117(10):2452-2467, 2017. [doi]
@article{LeeW17-10, title = {Consumer online flow experience: The relationship between utilitarian and hedonic value, satisfaction and unplanned purchase}, author = {Chi-Hsun Lee and Jyh-Jeng Wu}, year = {2017}, doi = {10.1108/IMDS-11-2016-0500}, url = {https://doi.org/10.1108/IMDS-11-2016-0500}, researchr = {https://researchr.org/publication/LeeW17-10}, cites = {0}, citedby = {0}, journal = {Industrial Management and Data Systems}, volume = {117}, number = {10}, pages = {2452-2467}, }