An Open Agent-Based Model to Simulate the Effect of WOM Marketing Campaigns

Paul Leger, Manuela López, Carmen Hidalgo-Alcázar, Hiroaki Fukuda. An Open Agent-Based Model to Simulate the Effect of WOM Marketing Campaigns. In Junichi Suzuki, Tadashi Nakano, Henry Hess, editors, BICT 2015, Proceedings of the 9th EAI International Conference on Bio-inspired Information and Communications Technologies (formerly BIONETICS), New York City, United States, December 3-5, 2015. pages 247-248, ICST/ACM, 2015. [doi]

Authors

Paul Leger

Identified as Paul Leger

Manuela López

This author has not been identified. Look up 'Manuela López' in Google

Carmen Hidalgo-Alcázar

This author has not been identified. Look up 'Carmen Hidalgo-Alcázar' in Google

Hiroaki Fukuda

This author has not been identified. Look up 'Hiroaki Fukuda' in Google