Paul Leger, Manuela López, Carmen Hidalgo-Alcázar, Hiroaki Fukuda. An Open Agent-Based Model to Simulate the Effect of WOM Marketing Campaigns. In Junichi Suzuki, Tadashi Nakano, Henry Hess, editors, BICT 2015, Proceedings of the 9th EAI International Conference on Bio-inspired Information and Communications Technologies (formerly BIONETICS), New York City, United States, December 3-5, 2015. pages 247-248, ICST/ACM, 2015. [doi]
@inproceedings{LegerLHF15,
title = {An Open Agent-Based Model to Simulate the Effect of WOM Marketing Campaigns},
author = {Paul Leger and Manuela López and Carmen Hidalgo-Alcázar and Hiroaki Fukuda},
year = {2015},
url = {http://dl.acm.org/citation.cfm?id=2954848},
researchr = {https://researchr.org/publication/LegerLHF15},
cites = {0},
citedby = {0},
pages = {247-248},
booktitle = {BICT 2015, Proceedings of the 9th EAI International Conference on Bio-inspired Information and Communications Technologies (formerly BIONETICS), New York City, United States, December 3-5, 2015},
editor = {Junichi Suzuki and Tadashi Nakano and Henry Hess},
publisher = {ICST/ACM},
isbn = {978-1-63190-100-3},
}