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Evaluation Framework for a Mobile Marketing Application in 3:::rd::: Generation Networks

Franz Lehner, Eva-Maria Sperger, Holger Nösekabel. Evaluation Framework for a Mobile Marketing Application in 3:::rd::: Generation Networks. In Key Pousttchi, Klaus Turowski, editors, Mobile Economy - Transaktionen, Prozesse, Anwendungen und Dienste, Proceedings zum 4. Workshop Mobile Commerce, Universität Augsburg, 2.-3. Februar 2004. Volume 42 of LNI, pages 114-126, GI, 2004.

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