Guiding the Herd: The Effect of Reference Groups in Crowdfunding Decision Making

Yu Lei, Ali Alper Yayla, Surinder Singh Kahai. Guiding the Herd: The Effect of Reference Groups in Crowdfunding Decision Making. In 50th Hawaii International Conference on System Sciences, HICSS 2017, Hilton Waikoloa Village, Hawaii, USA, January 4-7, 2017. pages 1-10, AIS Electronic Library (AISeL), 2017. [doi]

Abstract

Abstract is missing.