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Market reaction to the announcement of online sales channel investment in enterprises: Evidence from a relatively stable market environment

Yang Lei, Qiang Zhou 0006, Waiman Cheung, Xiling Cui, Ling Peng. Market reaction to the announcement of online sales channel investment in enterprises: Evidence from a relatively stable market environment. Electronic Commerce Research, 23(2):973-1005, June 2023. [doi]

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Yang Lei

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Qiang Zhou 0006

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Waiman Cheung

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Xiling Cui

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Ling Peng

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