Market reaction to the announcement of online sales channel investment in enterprises: Evidence from a relatively stable market environment

Yang Lei, Qiang Zhou 0006, Waiman Cheung, Xiling Cui, Ling Peng. Market reaction to the announcement of online sales channel investment in enterprises: Evidence from a relatively stable market environment. Electronic Commerce Research, 23(2):973-1005, June 2023. [doi]

Abstract

Abstract is missing.