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Commentary on "Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?"

Yphtach Lelkes. Commentary on "Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?". Marketing Science, 42(1):26-27, January 2023. [doi]

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