Towards a marketing strategy for open source software

Valentina Lenarduzzi. Towards a marketing strategy for open source software. In Danilo Caivano, Maria Teresa Baldassarre, Félix Oscar García, Marcela Genero, Emilia Mendes, Per Runeson, Alberto Sillitti, Guilherme H. Travassos, Giuseppe Visaggio, editors, Proceedings of the 12th International Conference on Product Focused Software Development and Process Improvement, Profes '11, Torre Canne, Brindisi, Italy, June 20-22, 2011 - Second Proceedings: Short Papers, Doctoral Symposium and Workshops. pages 31-33, ACM, 2011. [doi]

Abstract

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