Ralph Lengler. How to Induce the Beholder to Persuade Himself: Learning from Advertising Research for Information Visualization. In 11th International Conference on Information Visualisation, IV 2007, 2-6 July 2007, Zürich, Switzerland. pages 382-394, IEEE Computer Society, 2007. [doi]
@inproceedings{Lengler07,
title = {How to Induce the Beholder to Persuade Himself: Learning from Advertising Research for Information Visualization},
author = {Ralph Lengler},
year = {2007},
doi = {10.1109/IV.2007.66},
url = {http://doi.ieeecomputersociety.org/10.1109/IV.2007.66},
researchr = {https://researchr.org/publication/Lengler07},
cites = {0},
citedby = {0},
pages = {382-394},
booktitle = {11th International Conference on Information Visualisation, IV 2007, 2-6 July 2007, Zürich, Switzerland},
publisher = {IEEE Computer Society},
}