What matters to users?: factors that affect users' willingness to share information with online advertisers

Pedro Giovanni Leon, Blase Ur, Yang Wang 0005, Manya Sleeper, Rebecca Balebako, Richard Shay, Lujo Bauer, Mihai Christodorescu, Lorrie Faith Cranor. What matters to users?: factors that affect users' willingness to share information with online advertisers. In Lujo Bauer, Konstantin Beznosov, Lorrie Faith Cranor, editors, Symposium On Usable Privacy and Security, SOUPS '13, Newcastle, United Kingdom, July 24-26, 2013. pages 7, ACM, 2013. [doi]

Abstract

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