A Comparative Study of Online Forums in eCommerce as a Customer Service Tool

Kaveepan Lertwachara, Gregg Erickson. A Comparative Study of Online Forums in eCommerce as a Customer Service Tool. In Robert C. Nickerson, Ramesh Sharda, editors, Proceedings of the 15th Americas Conference on Information Systems, AMCIS 2009, San Francisco, California, USA, August 6-9, 2009. pages 45, Association for Information Systems, 2009. [doi]

Abstract

Abstract is missing.