Targeting customers for profit: An ensemble learning framework to support marketing decision-making

Stefan Lessmann, Johannes Haupt, Kristof Coussement, Koen W. De Bock. Targeting customers for profit: An ensemble learning framework to support marketing decision-making. Inf. Sci., 557:286-301, 2021. [doi]

Authors

Stefan Lessmann

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Johannes Haupt

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Kristof Coussement

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Koen W. De Bock

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