Targeting customers for profit: An ensemble learning framework to support marketing decision-making

Stefan Lessmann, Johannes Haupt, Kristof Coussement, Koen W. De Bock. Targeting customers for profit: An ensemble learning framework to support marketing decision-making. Inf. Sci., 557:286-301, 2021. [doi]

@article{LessmannHCB21,
  title = {Targeting customers for profit: An ensemble learning framework to support marketing decision-making},
  author = {Stefan Lessmann and Johannes Haupt and Kristof Coussement and Koen W. De Bock},
  year = {2021},
  doi = {10.1016/j.ins.2019.05.027},
  url = {https://doi.org/10.1016/j.ins.2019.05.027},
  researchr = {https://researchr.org/publication/LessmannHCB21},
  cites = {0},
  citedby = {0},
  journal = {Inf. Sci.},
  volume = {557},
  pages = {286-301},
}