Consumer Attitude toward Mobile Advertising

Felix Leung, Christy M. K. Cheung. Consumer Attitude toward Mobile Advertising. In 10th Americas Conference on Information Systems, AMCIS 2004, New York, NY, USA, August 6-8, 2004. pages 331, Association for Information Systems, 2004. [doi]

Authors

Felix Leung

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Christy M. K. Cheung

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