Felix Leung, Christy M. K. Cheung. Consumer Attitude toward Mobile Advertising. In 10th Americas Conference on Information Systems, AMCIS 2004, New York, NY, USA, August 6-8, 2004. pages 331, Association for Information Systems, 2004. [doi]
@inproceedings{LeungC04-0,
title = {Consumer Attitude toward Mobile Advertising},
author = {Felix Leung and Christy M. K. Cheung},
year = {2004},
url = {http://aisel.aisnet.org/amcis2004/331},
researchr = {https://researchr.org/publication/LeungC04-0},
cites = {0},
citedby = {0},
pages = {331},
booktitle = {10th Americas Conference on Information Systems, AMCIS 2004, New York, NY, USA, August 6-8, 2004},
publisher = {Association for Information Systems},
}