Rosanna Leung, Markus Schuckert, Emmy Yeung. Attracting User Social Media Engagement: A Study of Three Budget Airlines Facebook Pages. In Lorenzo Cantoni, Zheng Phil Xiang, editors, Information and Communication Technologies in Tourism 2013, ENTER 3013, Proceedings of the International Conference in Innsbruck, Austria, January 22-25, 2013. pages 195-206, Springer, 2013. [doi]
Abstract is missing.