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Root causes affecting data quality in CRM

Wolfgang Leußer, Klaus D. Wilde. Root causes affecting data quality in CRM. In Matthias Schumann, Lutz M. Kolbe, Michael H. Breitner, Arne Frerichs, editors, Multikonferenz Wirtschaftsinformatik, MKWI 2010, Göttingen, 23.-25.2.2010, Proceedings. pages 1125-1136, Universitätsverlag Göttingen, 2010. [doi]

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