Are Ads on Google Search Engine Results Pages Labeled Clearly Enough? - The Influence of Knowledge on Search Ads on Users' Selection Behaviour

Dirk Lewandowski, Sebastian Sünkler, Friederike Kerkmann. Are Ads on Google Search Engine Results Pages Labeled Clearly Enough? - The Influence of Knowledge on Search Ads on Users' Selection Behaviour. In Maria Gäde, Violeta Trkulja, Vivien Petras, editors, Everything Changes, Everything Stays the Same? Understanding Information Spaces. Proceedings of the 15th International Symposium of Information Science (ISI 2017), Berlin, Germany, March 13-15, 2017. pages 62-74, Verlag Werner Hülsbusch, 2017. [doi]

Abstract

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