Personalization as a Strategy to Build Customer Relationship: The Role of Intimacy

Yu-Wen Li. Personalization as a Strategy to Build Customer Relationship: The Role of Intimacy. In Pacific Asia Conference on Information Systems, PACIS 2009, Hyderabad, India, July 10-12, 2009. pages 97, AISeL, 2009. [doi]

Authors

Yu-Wen Li

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