Yu-Wen Li. Personalization as a Strategy to Build Customer Relationship: The Role of Intimacy. In Pacific Asia Conference on Information Systems, PACIS 2009, Hyderabad, India, July 10-12, 2009. pages 97, AISeL, 2009. [doi]
@inproceedings{Li09-89,
title = {Personalization as a Strategy to Build Customer Relationship: The Role of Intimacy},
author = {Yu-Wen Li},
year = {2009},
url = {http://aisel.aisnet.org/pacis2009/97},
researchr = {https://researchr.org/publication/Li09-89},
cites = {0},
citedby = {0},
pages = {97},
booktitle = {Pacific Asia Conference on Information Systems, PACIS 2009, Hyderabad, India, July 10-12, 2009},
publisher = {AISeL},
}