Yi Li. Traffic Monetization on Community E-commerce Platforms: Trust in Virtual Communities and Its Effect on Actual Purchase. In The 20th Wuhan International Conference on E-Business, WHICEB 2021, Wuhan, China, 28-30 May 2021. pages 36, Association for Information Systems, 2021. [doi]
@inproceedings{Li21-191,
title = {Traffic Monetization on Community E-commerce Platforms: Trust in Virtual Communities and Its Effect on Actual Purchase},
author = {Yi Li},
year = {2021},
url = {https://aisel.aisnet.org/whiceb2021/36},
researchr = {https://researchr.org/publication/Li21-191},
cites = {0},
citedby = {0},
pages = {36},
booktitle = {The 20th Wuhan International Conference on E-Business, WHICEB 2021, Wuhan, China, 28-30 May 2021},
publisher = {Association for Information Systems},
}