Traffic Monetization on Community E-commerce Platforms: Trust in Virtual Communities and Its Effect on Actual Purchase

Yi Li. Traffic Monetization on Community E-commerce Platforms: Trust in Virtual Communities and Its Effect on Actual Purchase. In The 20th Wuhan International Conference on E-Business, WHICEB 2021, Wuhan, China, 28-30 May 2021. pages 36, Association for Information Systems, 2021. [doi]

Abstract

Abstract is missing.