Qiong Li. The Impact of Immersive Live Broadcasting on the Impulse Purchase Intention of "Gen Z" People. In Rocky J. Dwyer, editor, Digitalization and Management Innovation II - Proceedings of DMI 2023, August 1-4, 2023, Seoul, South Korea. Volume 376 of Frontiers in Artificial Intelligence and Applications, pages 364-370, IOS Press, 2023. [doi]
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