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Leveraging Communication Tools to Reduce Consumers' Privacy Concern in the On-demand Services: An Extended S-O-R Model of Perceived Control and Structural Assurance

Chenwei Li, Patrick Y. K. Chau. Leveraging Communication Tools to Reduce Consumers' Privacy Concern in the On-demand Services: An Extended S-O-R Model of Perceived Control and Structural Assurance. In Kwok Kee Wei, Wei Wayne Huang, Jae Kyu Lee, Dongming Xu, James J. Jiang, Hee-Woong Kim, editors, 23rd Pacific Asia Conference on Information Systems, PACIS 2019, X'ian, China, July 8-12, 2019. pages 48, 2019. [doi]

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