Boying Li, Alain Yee-Loong Chong, Eugene Ch'ng. What Triggers Sharing in Viral Marketing? The Role of Emotion and Social Feature. In Atreyi Kankanhalli, Andrew Burton-Jones, Thompson S. H. Teo, editors, 19th Pacific Asia Conference on Information Systems, PACIS 2015, Singapore, July 5-9, 2015. pages 95, 2015. [doi]
Abstract is missing.