Quality signaling through warranty & brand reputation - researchr publication authors

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Kunpeng Li, Dilip Chhajed, Suman Mallik. Quality signaling through warranty & brand reputation. In Proceedings of 2010 IEEE International Conference on Service Operations and Logistics, and Informatics, SOLI 2010, Qingdao, China, 15-17 July 2010. pages 7-10, IEEE, 2010. [doi]

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