Toward better purchase decision-performance: Linking person-environment fit to explorative and exploitative use of branded applications

Chia-Ying Li, Yu-Hui Fang. Toward better purchase decision-performance: Linking person-environment fit to explorative and exploitative use of branded applications. Electronic Commerce Research and Applications, 48:101063, 2021. [doi]

Authors

Chia-Ying Li

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Yu-Hui Fang

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