Mei Li, Khim-Yong Goh, Huseyin Cavusoglu. What is IT in a Name? An Empirical Examination of Brand Imitation in Mobile App Market. In Keng Siau, Qing Li, Xunhua Guo, editors, 18th Pacific Asia Conference on Information Systems, PACIS 2014, Chengdu, China, June 24-28, 2014. pages 143, 2014. [doi]
Abstract is missing.