Understanding the Role of Streamer Emotion in E-Commerce Livestreaming - researchr publication authors

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Mengyi Li, Lixia Hu, Quansheng Wang. Understanding the Role of Streamer Emotion in E-Commerce Livestreaming. In Patrick Chau, Jack Jing, Mikko T. Siponen, Andrew Burton-Jones, Chuan-Hoo Tan, Bo Sophia Xiao, editors, 27th Pacific Asia Conference on Information Systems, PACIS 2023, Nanchang, China, July 9-12, 2023. pages 54, 2023. [doi]

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