Understanding the Role of Streamer Emotion in E-Commerce Livestreaming

Mengyi Li, Lixia Hu, Quansheng Wang. Understanding the Role of Streamer Emotion in E-Commerce Livestreaming. In Patrick Chau, Jack Jing, Mikko T. Siponen, Andrew Burton-Jones, Chuan-Hoo Tan, Bo Sophia Xiao, editors, 27th Pacific Asia Conference on Information Systems, PACIS 2023, Nanchang, China, July 9-12, 2023. pages 54, 2023. [doi]

@inproceedings{LiHW23-5,
  title = {Understanding the Role of Streamer Emotion in E-Commerce Livestreaming},
  author = {Mengyi Li and Lixia Hu and Quansheng Wang},
  year = {2023},
  url = {https://aisel.aisnet.org/pacis2023/54},
  researchr = {https://researchr.org/publication/LiHW23-5},
  cites = {0},
  citedby = {0},
  pages = {54},
  booktitle = {27th Pacific Asia Conference on Information Systems, PACIS 2023, Nanchang, China, July 9-12, 2023},
  editor = {Patrick Chau and Jack Jing and Mikko T. Siponen and Andrew Burton-Jones and Chuan-Hoo Tan and Bo Sophia Xiao},
}