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BIRCH-AE: A Hierarchical Ensemble Framework for Scalable E-Commerce User Segmentation With Autoencoder-Enhanced Feature Learning

Caiwen Li, Iskandar Ishak, Hamidah Ibrahim, Maslina Zolkepli, Fatimah Sidi, Caili Li. BIRCH-AE: A Hierarchical Ensemble Framework for Scalable E-Commerce User Segmentation With Autoencoder-Enhanced Feature Learning. IEEE Access, 14:88580-88609, 2026. [doi]

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