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An Empirical Study of Customer Contribution in Online Brand Communities for Innovation

Mingguo Li, Seung-Hyun Kim. An Empirical Study of Customer Contribution in Online Brand Communities for Innovation. In Rajiv Sabherwal, Mary Sumner, editors, Proceedings of the International Conference on Information Systems, ICIS 2010, Saint Louis, Missouri, USA, December 12-15, 2010. pages 63, Association for Information Systems, 2010. [doi]

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Mingguo Li

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Seung-Hyun Kim

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