Mingguo Li, Seung-Hyun Kim. An Empirical Study of Customer Contribution in Online Brand Communities for Innovation. In Rajiv Sabherwal, Mary Sumner, editors, Proceedings of the International Conference on Information Systems, ICIS 2010, Saint Louis, Missouri, USA, December 12-15, 2010. pages 63, Association for Information Systems, 2010. [doi]
@inproceedings{LiK10-22,
title = {An Empirical Study of Customer Contribution in Online Brand Communities for Innovation},
author = {Mingguo Li and Seung-Hyun Kim},
year = {2010},
url = {http://aisel.aisnet.org/icis2010_submissions/63},
researchr = {https://researchr.org/publication/LiK10-22},
cites = {0},
citedby = {0},
pages = {63},
booktitle = {Proceedings of the International Conference on Information Systems, ICIS 2010, Saint Louis, Missouri, USA, December 12-15, 2010},
editor = {Rajiv Sabherwal and Mary Sumner},
publisher = {Association for Information Systems},
isbn = {978-0-615-41898-8},
}